Sellers Guide

1. Strategic Plan

  Select Home Selling Team

  Review Market Conditions

  Buyer Profile Analysis

  Outline Custom Marketing Plan

  Determine Pricing Strategy

  Set Listing Timeline

2. Preparation

  Prepare Property for Marketing & Showings

  Pre-listing Inspections

  Photography & Video

  Creation of Marketing Materials

  Complete Disclosure Package

3. Marketing

  Submit Listing for National Listings Distribution

  Website, Video, Photography and All Online Marketing Launched

  Open House Schedule Syndication and Invitations Sent

  Direct and Email Marketing Initiated

  Signage and Advertising

4. Showings

  Setup House Prior to Each Showing

  Broker’s Tours

  Open Houses

  Evening Showings

  Showings By Appointment

5. Offers

  Provide Buyers With Disclosure Packages

  Accept Offers

  Review Buyer Financial Qualifications

  Consideration of Offer Terms

  Negotiations, Counters and Addendums

  Offer Acceptance

6. Escrow

  Open Escrow Account

  Buyers Good-Faith Deposit

  Preliminary Title Report and Documentation Review

  Contract and Escrow Timeline

  Home Buyer’s Inspections

  Appraisal and Lender Review

  Complete Signed Disclosures

  Additional Negotiations and Terms

7. Closing

  Review File and Confirm All Paperwork

  Review & Sign Closing Documents

  Moving & Clean Property for Transfer

  Loan Funding & Final Cash Deposits

  Close of Escrow

  Proceeds to Seller